Tuesday, 30 October 2012

Target Audience Descriptions

The target audience descriptions are the specific type of people that need to be targeted by companies for their product and their merchandise.

There are four important P's in a marketing campaign and they are:
Product
Place (where the product is going to be distributed)
Promotion
Price

In the case for my music video, the target audience descriptions are that the product is going to be aimed at teenage girls because it is going to be a feminine video and it involves the pop genre and it also conforms to the pop genre so it would appeal more to this particular target audience.

It is also important to work out the target audience because the biggest mistake to make in marketing is to try and appeal to everyone but ending up appealing to no one because the marketing and advertising would have to be changed to suit everyone.


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