Thursday, 28 March 2013


This is the poster of the album and for the digipak, after several drafts, this is the final version. The intention of this poster is to promote the naturalistic imagery that is prevalent throughout my portfolio products.

Sunday, 24 March 2013


This is the final Digipak. It includes the front cover with the name of the band and the name of the album, the CD panel, the lyrics panel which goes in the inside of the CD and the back panel with the tracklist, as well as website and record company information.

Thursday, 14 February 2013

Rules of Digipak

From researching pop artists digipaks, since there are more women artists in pop than in any other genre, it is quite easy to find digipaks that are going to be similar to my digipak.

These are examples of the digipaks which are going to be similar to mine.

Rihanna's digipak is really feminine and about love as represented by the roses in the digipak and the colours of bright red and pink so it appeals to the target audience of female teenagers which is the same audience that I'm going to be appealing to for my digipak so it helps to appeal to the audience in a similar way.

CD sales

CD sales have been falling over the last five years because of digital downloads and also illegal downloading even though CDs contribute to most of market sales.



Shooting Schedule

The shooting schedule for my first draft was in the Christmas holidays so that there was more time to be able to complete shooting and it was a time where everything was organised, such as the mise-en-scene so that we would be able to shoot the music videos.

Tuesday, 29 January 2013


Lana Del Rey

The text of her brand on her albums are her name are usually in capitals, with the name of her album in lower case, this could be bringing attention to who she is rather than what the album is called so that people could remember.

She's always really feminine in her images on her albums and the background of her albums always has a really sunny LA background, so maybe she has a glamorous lifestyle to show.

The marketing release of this album of 'Born to Die', started when Lana Del Rey was given a spot on a channel to show her new single 'Video Games' and that put her into the mainstream, this video connotes the text and the images from her albums.

- LA which is the same as from her album above, the images are trying to promote the glamorous lifestyle like in the background of her album.

Thursday, 17 January 2013



Learning how to use photoshop to make a digipak.
For Tuesday and Thursday's lessons, we have used two images that we picked from the internet as an example, I used a picture of a rose and placed it onto a background of a field, but in the sky.
To do this, I learnt about layers that the images are put on, how to make shadows, how to make the picture glow, to cut around it, to change the background, the colours in the background and to merge the images together.