Tuesday, 29 January 2013


Lana Del Rey

The text of her brand on her albums are her name are usually in capitals, with the name of her album in lower case, this could be bringing attention to who she is rather than what the album is called so that people could remember.

She's always really feminine in her images on her albums and the background of her albums always has a really sunny LA background, so maybe she has a glamorous lifestyle to show.

The marketing release of this album of 'Born to Die', started when Lana Del Rey was given a spot on a channel to show her new single 'Video Games' and that put her into the mainstream, this video connotes the text and the images from her albums.

- LA which is the same as from her album above, the images are trying to promote the glamorous lifestyle like in the background of her album.

Thursday, 17 January 2013



Learning how to use photoshop to make a digipak.
For Tuesday and Thursday's lessons, we have used two images that we picked from the internet as an example, I used a picture of a rose and placed it onto a background of a field, but in the sky.
To do this, I learnt about layers that the images are put on, how to make shadows, how to make the picture glow, to cut around it, to change the background, the colours in the background and to merge the images together.