Lana Del Rey
The text of her brand on her albums are her name are usually in capitals, with the name of her album in lower case, this could be bringing attention to who she is rather than what the album is called so that people could remember.
She's always really feminine in her images on her albums and the background of her albums always has a really sunny LA background, so maybe she has a glamorous lifestyle to show.
The marketing release of this album of 'Born to Die', started when Lana Del Rey was given a spot on a channel to show her new single 'Video Games' and that put her into the mainstream, this video connotes the text and the images from her albums.
- LA which is the same as from her album above, the images are trying to promote the glamorous lifestyle like in the background of her album.